Margaret A. Peteraf
Commitment: The Dynamic of Strategy, by Pankaj Ghemawat.
Ghemawat’s Commitment makes recent results in game-theoretic industrial organization accessible and useful to practitioners in the field of strategic management. This book contributes to the management strategy literature on two levels. On a conceptual level, Ghemawat strives to isolate “commitment” as the sole explanation of persistent differences in firm performance. On a more pragmatic level, he provides a framework intended to aid managers in making commitment-intensive decisions. It is with respect to how well he achieves these two distinct goals that I evaluate Ghemawat’s contribution. In addition, I review briefly the book’s content, and I compare Ghemawat’s approach to some alternative approaches familiar to scholars and practitioners of strategic management.